Bitcoin Investment
As part of its resilient, long-term and value-oriented strategy, 3U HOLDING AG also exploits opportunities specifically in the domain of digital assets.
As an integral part of this strategy, 3U also invests in other investment vehicles such as Bitcoin with the aim of diversifying the company’s own assets aligned to intrinsic value, and also strategically to be well prepared for long-term changes in the financial and currency system. Furthermore, we view our Bitcoin investments as an expression of a forward-looking corporate strategy which embraces technology. In these endeavours, the holding pursues a responsible, risk- and governance-oriented approach.
The aim is to underscore 3U’s innovative strength and sustainability, also in financial management, and to raise the company’s enterprise value in the interests of its shareholders.
Bitcoin price trend (12 months, EUR)
3U’s Bitcoin portfolio
23. 01. 2026, 10:02
3U BITCOIN FactsheetDecember 2025
„In establishing Bitcoin as a long-term reservoir of value, 3U HOLDING AG ranks among the first companies in Europe to deploy its cash and cash equivalents for financing its operations and for investments in new asset classes. Along with the long-term investments in Bitcoin, our recent acquisitions show that we are following a clearly discernible trend at technology-oriented, innovative high-growth companies which now harness and increasingly use crypto currency as a treasury instrument. This approach is motivated by the conviction that investing in a diversified and promising investment portfolio is in the best interests of our company.“