Selfio GmbH
Registered office: Bad Honnef
HRB: District Court of Siegburg under HRB 15086
Board of directors: Roger Moore, Angel Hambach, Uwe Knoke
Sector: Online trading in SHAC
Ownership structure: 100% 3U HOLDING AG
In the group since: June 2011 through new foundation

Selfio GmbH is a provider of high quality products from the areas of heating, sanitary as well as solar heat and energy generation. In 2011 emerged from the for over ten years successfully operating Hambach & Schmucki GbR, the focus is on marketing floor heating systems and solar thermal systems for hot water and space heating as well as furnaces, chimneys and ventilation systems. The target group is do-it-yourselfer. Based on years of experience in the heating and ventilation industry Selfio provides professional support for both new construction and redevelopment of properties. All products are sold directly and primarily online. At the same time Selfio provides its customers with comprehensive consulting services and detailed instructions to facilitate the yourselfers. Further information are available under


PELIA Gebaeudesysteme GmbH
Registered office: Montabaur
HRB: District Court of Montabaur under HRB 23197
Board of directors: Angel Hambach, Uwe Knoke
Sector: SHAC
Ownership structure: 100% 3U HOLDING AG
In the group since: August 2012 through new foundation

PELIA Gebaeudesysteme, which was founded in 2012 and previously operated as 3U Einkauf & Logistik GmbH, is a trading company for the crafts industry and small- to medium-sized companies as well as a provider of purchasing and logistics services for technical building systems. The focus rests on products for heating, air-conditioning, plumbing, energy and heat generation as well as heat storage and heat supply systems. At the company-owned storage and logistics centre in Montabaur with a total area of 4,000 sqm, products are being stored, prepared for sending and delivered. Further information are available under



samoba GmbH
Registered office: Bad Honnef
HRB: District Court of Siegburg under HRB 15183
Board of directors: Roger Moore, Uwe Knoke
Sector: SHK
Ownershipt structure: 70% 3U HOLDING AG; 25% Roger Moore, 5% A. Hambach
In the group since: December 2018 through new foundation

samoba GmbH was founded in 2018 and specializes in the online rental of professional tools and machines. samoba is characterized by its independence of location, because all tools and machines are delivered to the customer. delivered by post directly to the front door or to the construction site on request.

The target group are do-it-yourselfers and building owners who appreciate professional tools for the implementation of their building project, but do not want to incur high acquisition costs. But also small handicraft enterprises rank among the customers. information are available under