3U boosts marketing for online trading

  • Selfio GmbH acquires a building for shooting how-to videos
  • “Do it yourself but do it right!” success factor
  • Further strong growth; target: Top 100

Marburg, 24 July 2019 – E-commerce company Selfio GmbH (www.selfio.de), a wholly-owned subsidiary of 3U HOLDING AG (ISIN DE0005167902), is rigorously pursuing the aim of moving up into the ranks of the 100 German online shops with the highest sales and is boosting its marketing efforts. Selfio positions itself as a friendly partner and helper under the motto “Do it yourself but do it right!”. Anyone can install building systems themselves – this is largely the approach used to drive forward customer acquisition and retention.

Selfio has acquired the shell construction of a detached house in the town of Neuwied to enable it to demonstrate and prove this in a practical way, too. Under the motto “Selfio builds a house”, it will serve primarily as the setting for shooting further how-to videos and provide the scenery for commercial photo shoots aiming to demonstrate how interior construction and installation works out well with the support of Selfio.

The comprehensive how-to material, which is used extensively by customers of the online shop, already represents a unique selling point for Selfio’s online trading. Selfio also streams its varied programme of helpful videos on its own YouTube channel (www.youtube.com/SELFIOTV), which is not only visited regularly by DIY enthusiasts and self builders but also serves as a means of making contact with suppliers and customers, initiating new business and fostering cooperation.

Selfio made a significant contribution to the success of 3U’s SHAC (Sanitary, Heating and Air Conditioning Technology) segment in 2018 and is also planning double-digit growth for 2019. At the same time, logistics, warehouse and other business processes are currently being optimised and extended with the aim of managing the steadily increasing volume of business efficiently and expanding it further. Implementing these measures will simultaneously bring about a sustainable improvement in the operating margin.

“We are taking innovative and creative measures to strengthen our position in this contested market further,” emphasised Michael Schmidt, Speaker of the 3U Management Board. “We have our goal firmly in sight thanks to high organic growth rates: we intend to move Selfio up onto the list of the 100 German online shops with the highest sales. In the course of 2019, we will continue to expand our range of products and services in the online trade with new, promising offers, conclude cooperation agreements with new partners and suppliers and further strengthen our very successful online marketing.”


Further information:
Dr Joachim Fleïng
Head of Investor Relations
Tel.: +49 (0) 6421 999-1200
Fax: +49 (0) 6421 999-1222
E-mail: ir@3u.net

About 3U:
3U HOLDING AG (www.3u.net) has its headquarters in Marburg, Germany, and was founded in 1997. It is the operating management and investment holding company at the head of the 3U Group. It acquires, operates and sells companies in the three segments of Information and Telecommunications Technology (ITC), Renewable Energies (RE) and Sanitary, Heating and Air Conditioning Technology (SHAC). The 3U Group has successful and profitable business models based on megatrends in all three segments. It continues to expand its business activities dynamically, particularly in its strongest growth areas of cloud computing and online trading, in which it is striving to achieve leading positions in the market. 3U HOLDING AG’s shares are traded on XETRA, Tradegate and on the German regional stock exchanges (ISIN: DE0005167902; identifier: UUU).