3U subsidiary Selfio expands product range with online planning software

  • Online configurator enables do-it-yourselfers to plan their underfloor heating systems themselves
  • Item parts lists are updated in real time with availability and can be placed directly in the shopping basket

Marburg, 30. August 2022 – Selfio GmbH, a wholly owned subsidiary of 3U HOLDING AG (ISIN: DE0005167902), has expanded its product and consulting portfolio to include an online configurator for underfloor heating systems. For the first time, customers can now also plan their underfloor heating projects themselves and online via the site https://fussbodenheizung-konfigurator.selfio.de/.

With this innovative service, Selfio is further expanding its position as one of the leading online suppliers of high-quality underfloor heating systems.

The online system was realised internally by a development team of 3U subsidiary weclapp SE on the basis of Selfio’s many years of experience with underfloor heating systems. It is an innovative, fully-fledged tool for online project design and calculation: With the input of the required planning parameters, it automatically calculates the layout of the entire underfloor heating system, the required components and materials and provides a complete and reliable product list. The customer’s individual wishes and preferences are taken into account. The resulting shopping basket is based on current article information and stock levels or availability at the online shop selfio.de, and delivery and price conditions are displayed. The information for customers is thus always up to date and can be directly converted into orders.

Under the motto “Do it yourself. But do it right!”, Selfio offers a comprehensive service to do-it-yourselfers and sees itself as a partner in the implementation of construction, renovation, and modernisation projects. In addition to the material in the online shop with heating, air conditioning and sanitary technology products, Selfio also offers expert advice in the form of explanatory videos and tutorials. The configurator supplements and expands this range of advice with an essential, innovative element.

“Helping our customers to make their project a success: That is our mission. We offer them innovative solutions that make building and renovating easier, cheaper, more climate friendly. This has always included intensive advice – online and in person – so that our customers can tackle even large projects on their own. With the underfloor heating configurator, we simplify their planning considerably. With such customer-friendly service and high quality, we are laying the foundations for further growth and increasing profits,” emphasises Selfio Managing Director Roger Moore.

Background: On average, 70 percent of household energy costs in Germany are caused by heating. Underfloor heating systems play an important role in implementing the energy transition and reducing costs in the private building sector. The energy-efficient surface heat makes it the ideal partner for modern heating systems to reduce CO2 emissions. With strategic product development and expansion of the portfolio of own brands, Selfio offers a comprehensive range of underfloor heating systems that meet the requirements of different installation situations and are just as suitable for retrofitting in existing buildings as for new ones.


Further Information: 
Dr Joachim Fleing
Investor Relations
Tel.: +49 6421 999-1200
Fax: +49 6421 999-1222
E-mail: ir@3u.net

About Selfio:
Selfio GmbH is a supplier of high-quality building technology products with a focus on sanitary, heating, air conditioning (SHK) and products such as underfloor heating, controlled domestic ventilation and water treatment as well as heat pumps, solar thermal systems, pumps and chimneys. Selfio supports DIY enthusiasts and do-it-yourselfers in projects with its professional planning service for both new construction and renovation projects. In addition, Selfio provides extensive video tutorials and product presentations and, in combination with its technical pre-calculations (quick designs), offers services for everyone.

About 3U:
3U HOLDING AG (www.3u.net) has its headquarters in Marburg, Germany, and was founded in 1997. It is the operating management and investment holding company at the head of the 3U Group. It acquires, operates and sells companies in the three segments of ITC (Information and Telecommunications Technology), Renewable Energies and SHAC (Sanitary, Heating and Air Conditioning Technology). The 3U Group has successful and profitable business models based on megatrends in all three segments. It continues to expand its business activities dynamically, particularly in its strongest growth areas of cloud computing and online trading, in which it is striving to achieve leading positions in the market.

3U HOLDING AG’s shares are traded on XETRA, Tradegate and on the German regional stock exchanges (ISIN: DE0005167902; identifier: UUU).