Selfio launches its own water softening system

  • Further step in implementing the own-brand strategy
  • With “Selfio Watersoft” customers receive high-quality water technology at attractive conditions

Marburg, 31 August 2020 – Selfio GmbH (, a wholly owned subsidiary of 3U HOLDING AG (ISIN DE0005167902), has now launched “Selfio Watersoft”, another product under its own brand name. According to Selfio’s specifications, the water softening system are produced in two model sizes by one of the world’s leading suppliers of water treatment technologies in Europe and certified according to European quality standards.

After underfloor heating systems, water softening systems represent the second largest product group in the Selfio range. They account for around 20% of sales. The “Selfio Watersoft” models complement the existing portfolio of products from other brand suppliers. Selfio will also offer its customers attractive additional services related to water softening. With the product launch, Selfio takes another major step in the implementation of its own-brand strategy. Contract manufacturing under its own management is making a significant contribution to reducing the cost of materials in this product segment and should help to further increase the profitability of online trading in the 3U Group.

“In addition to cultivating and intensifying the diverse supplier relationships, the own-brand strategy is a further component with which we are further consolidating and expanding our competitive position,” emphasises Roger Moore, Managing Director of 3U E-Commerce. “Our customers get an excellent price-performance ratio. With ‘Selfio Watersoft’ we are proving this once again. Around these products with high quality technology, easy to install and at a competitive price, we offer our customers consulting services and warranties. In this way, we enable them to improve their quality of living and life safely, personally and sustainably.”

Further information:
Dr. Joachim Fleïng
Investor Relations
Tel.: +49 6421 999-1200
Fax.: +49 6421 999-1222

About 3U:
3U HOLDING AG ( has its headquarters in Marburg, Germany, and was founded in 1997. It is the operating management and investment holding company at the head of the 3U Group. It acquires, operates and sells companies in the three segments of ITC (Information and Telecommunications Technology), Renewable Energies and SHAC (Sanitary, Heating and Air Conditioning Technology). The 3U Group has successful and profitable business models based on megatrends in all three segments. It continues to expand its business activities dynamically, particularly in its strongest growth areas of cloud computing and online trading, in which it is striving to achieve leading positions in the market. 3U HOLDING AG’s shares are traded on XETRA, Tradegate and on the German regional stock exchanges (ISIN: DE0005167902; identifier: UUU).