- Leading supplier of heating and air-conditioning systems relies on Selfio’s online sales strength
- Long-standing cooperation is further strengthened and expanded
Marburg, 16 June 2020 – WOLF GmbH (www.wolf.eu), one of the world’s leading suppliers of heating and air conditioning systems with ten subsidiaries and 60 distribution partners in over 50 countries, has concluded an agreement with Selfio GmbH (www.selfio.de), a wholly owned subsidiary of 3U HOLDING AG (ISIN: DE0005167902), for the extended online marketing of selected WOLF products. The partners will initially take the opportunity to sell ventilation systems of the Comfort Domestic Ventilation CWL series under the brand “Selfio powered by WOLF” in Selfio’s online shop.
The previous collaboration between the two partners has already been characterised by high and steadily increasing sales volumes. With this new step, WOLF is taking account of the reliability of the partnership and the sales strength of Selfio. In addition to the high quality of WOLF’s products, the success of the cooperation has already been based on the nationwide use of Selfio’s own logistics as well as on the online marketing and consulting expertise, which represents a significant competitive advantage for one of Germany’s leading specialist online retailers.
For Selfio, the cooperation at mutually advantageous conditions is an approach to expanding the share of own brands in the product range. In addition, Selfio strengthens its market positioning in the heating and air-conditioning technology sector and opens up additional economic potential. The start with the current ventilation system will soon be followed by a whole series of other products, initially the associated duct system. The expansion of the joint product range will further increase planning reliability for both sides.
“The WOLF Comfort Domestic Ventilation system, like other WOLF products, is an integral part of our product range”, emphasises Dominik Schmucki, Managing Director of Selfio GmbH: “Around the new brand we have created a range of attractive additional services for our customers, from which we expect a high level of acceptance and thus further growth”.
Dr. Joachim Fleïng
3U HOLDING AG
Tel.: +49 6421 999-1200
Fax.: +49 6421 999-1222
3U HOLDING AG (www.3u.net) has its headquarters in Marburg, Germany, and was founded in 1997. It is the operating management and investment holding company at the head of the 3U Group. It acquires, operates and sells companies in the three segments of ITC (Information and Telecommunications Technology), Renewable Energies and SHAC (Sanitary, Heating and Air Conditioning Technology). The 3U Group has successful and profitable business models based on megatrends in all three segments. It continues to expand its business activities dynamically, particularly in its strongest growth areas of cloud computing and online trading, in which it is striving to achieve leading positions in the market. 3U HOLDING AG’s shares are traded on XETRA, Tradegate and on the German regional stock exchanges (ISIN: DE0005167902; identifier: UUU).