weclapp penetrates new customer segments

• 3U subsidiary for cloud computing completes eleven trade fair appearances in the first half of the year
• Increasingly larger companies are using the award-winning, technologically outstanding cloud-based ERP platform

Marburg, 15 July 2019 – weclapp GmbH, a subsidiary of 3U HOLDING AG (ISIN DE0005167902) and technologically outstanding provider of cloud-based enterprise software (Software as a Service (SaaS)), is consistently continuing its growth course and expanding its portfolio of sales channels to include trade fair appearances. In the first half of 2019, it was represented with its own stand at a total of eleven regional, national and internationally renowned trade fairs. From the large number of contacts and enquiries made there, a whole series of new customers have already been contractually bound and talks are underway with other companies. In addition, the trade fair presence contributes to increasing brand awareness among potential customers, but also among potential additional sales partners.

weclapp continues its successful online marketing without interruption. The now increasingly forced use of further marketing and sales instruments serves an additional strategic purpose: On the way to a leading position in the market for cloud-based business software for small- and medium-sized businesses, weclapp continuously increases the share of larger companies in the customer base. As the number of users per customer grows, so does the average revenue per customer, which contributes significantly to the acceleration of overall revenue growth. This key figure, Average Revenue per Account (ARPA), rose by 26% in the first half of 2019 compared to the previous year.

“The pleasing response to our trade fair participations shows that we are increasingly succeeding in convincing even larger potential customers of weclapps’ competitive advantages,” explains Ertan Özdil, Managing Director of weclapp GmbH. “weclapp distinguishes itself on the market for cloud ERP systems through a state-of-the-art user interface; usable on smartphones and tablets, wherever a browser is available. The platform technology enables easy transaction and collaboration between weclapp users, and our growing community contributes every day with its own additions to further expand the functionality. Our market success confirms that we are in an excellent technical position and have the best prospects to take advantage of the forthcoming consolidation among providers of enterprise software”.