- New brand identity reflects successful growth course
- Fresh, lively, international: cloud-based ERP platform sets the pace for companies
Marburg, 29 August 2019 – weclapp, a subsidiary of 3U HOLDING AG (ISIN DE0005167902), has been known as weclapp SE since its recent merger into a Societas Europaea and has its new registered office in Frankfurt am Main, Germany. These changes reflect the successful growth of the rapidly expanding provider of cloud-based ERP solutions. For the ongoing internationalization, weclapp is redesigning its brand presence: logo, fonts, internet and social media presence shine in an even fresher and more lively new corporate design with a harmonious language of colours and forms. Just like the facelift of the user interfaces in the system, it is an expression of an agile, young new economy spirit and underlines the claim to offer the “digital natives” an adequate, unique user experience.
The company and product name is increasingly becoming a program: the cloud-based ERP platform was developed for people and teams and for smooth collaboration even across company boundaries. It is already a welcome pacemaker for many medium-sized companies who can manage their business transactions (control of resources, customer relationships, projects, orders and accounts) efficiently and from a single source with weclapp. The brand signals teamwork and is at the same time a stimulus for high customer satisfaction and for the application for further awards such as the “ERP system of the year”. The Center for Enterprise Research at the University of Potsdam last awarded weclapp this coveted title three years in a row. The high Net Promoter Score (readiness to recommend by customers) and the growing interest among new sales partners also document this: weclapp seems to earn the applause of customers.
Since the market launch of the ERP platform weclapp six years ago, the weclapp enterprise has achieved average annual sales growth of more than 50 percent and has become highly profitable, with an EBITDA margin of 30 percent in fiscal year 2018. The platform is mature, but weclapp lives and develops rapidly into an ever more comprehensive system thanks to the international community. Right from the start, it has been developed to be international: right now the users of weclapp are already located in 35 countries. The currently more than 2,500 active corporate customers come predominantly from Germany and neighbouring countries. They partly use weclapp in their international company networks. The next growth phase will involve a consistent expansion of the international clientele, including the acquisition of increasingly larger corporate customers.
Dr Joachim Fleïng
Head of Investor Relations
3U HOLDING AG
Tel.: +49 (0) 6421 999-1200
Fax: +49 (0) 6421 999-1222
3U HOLDING AG (www.3u.net) has its headquarters in Marburg, Germany, and was founded in 1997. It is the operating management and investment holding company at the head of the 3U Group. It acquires, operates and sells companies in the three segments of Information and Telecommunications Technology (ITC), Renewable Energies (RE) and Sanitary, Heating and Air Conditioning Technology (SHAC). The 3U Group has successful and profitable business models based on megatrends in all three segments. It continues to expand its business activities dynamically, particularly in its strongest growth areas of cloud computing and online trading, in which it is striving to achieve leading positions in the market. 3U HOLDING AG’s shares are traded on XETRA, Tradegate and on the German regional stock exchanges (ISIN: DE0005167902; identifier: UUU).