Selfio complements its online offering with own brand products

  • High-quality products in contract manufacturing from the sanitary, heating and air-conditioning technology sector contribute to margin improvement

Marburg, 19 September 2019 – Selfio GmbH, a wholly-owned subsidiary of 3U HOLDING AG (ISIN: DE0005167902), is now also selling its own brands in its online business with sanitary, heating and air-conditioning systems. The initial focus is on products in high demand, such as pump groups for heating systems and decentralised and central ventilation systems. The range of products on offer is continually being expanded, and further products are already being planned. For the production Selfio employs certified contract manufacturers from Germany and the European union, which have broad experience with such technologies. Selling products under own brand offers the possibility to the customers of acquiring high quality at favourable prices. At the same time, this product strategy opens up further earnings potential in Selfio’s e-commerce business.

“The positive demand trend in our online business continues. The expansion of the product and service range is a central component of our growth strategy,” emphasizes Dominik Schmucki, Managing Director of Selfio GmbH. “We offer our customers a comprehensive and ever more attractive offer. This increases their satisfaction and motivates them to come back and recommend us. With the introduction of our own brands, we achieve advantages for all parties involved and thus sustainably extend our competitive edge.”


Further information:
Dr Joachim Fleïng
Head of Investor Relations
Tel.: +49 (0) 6421 999-1200
Fax: +49 (0) 6421 999-1222

About 3U:
3U HOLDING AG ( has its headquarters in Marburg, Germany, and was founded in 1997. It is the operating management and investment holding company at the head of the 3U Group. It acquires, operates and sells companies in the three segments of Information and Telecommunications Technology (ITC), Renewable Energies (RE) and Sanitary, Heating and Air Conditioning Technology (SHAC). The 3U Group has successful and profitable business models based on megatrends in all three segments. It continues to expand its business activities dynamically, particularly in its strongest growth areas of cloud computing and online trading, in which it is striving to achieve leading positions in the market. 3U HOLDING AG’s shares are traded on XETRA, Tradegate and on the German regional stock exchanges (ISIN: DE0005167902; identifier: UUU).